Written plainly, including the limits.
If something isn’t on this page, it isn’t included. I’d rather you know that now than find out halfway through.
01 The whole price
$19.99
and $750.
Then $49 a month — only if you want it.
There is no activation fee. No unlock, no “rights” charge, no third payment to use the thing you bought. $19.99 and $750 is the whole price of a website you own.
The whole price, itemizedIn writing, up front
- Step one The demoOne-time · as many as you like
- $19.99
- Step two The buildOr $375 to start, $375 before launch
- $750
- Then Activation feeNo unlock · no third payment
- $0
- A site you own, outright
- $769.99
- Optional Keeping it workingOffered after launch · cancel any time
- $49/mo
Hosting gets worked out with you directly. Online payments aren’t switched on yet. Nothing on this site takes money.
02 The detail
Exactly what
each step
includes.
Three steps. The first two are the whole price. The third is optional, and it’s only offered once your site is live.
Step one
The demo
$19.99
One-time · build as many as you like
You answer a set of questions about your organization, and you get a draft of your own site back to look at.
- Questions about what you do, who you serve, what you want the site to actually accomplish, and what’s not working now
- A draft built from your answers — your programs, your seasons, your structure. Not a stock template with your name dropped in
- It’s yours to keep looking at, for as long as you want
- View only. You can look at it and click through it; you can’t edit it and neither can anyone else
- Want to see a different direction? Build another for $19.99. Keep as many as you like
Straight about one thing
The self-serve demo builder and online payments aren’t switched on yet. Right now you email me and I do it with you by hand — same price, same result. I’d rather say that than show you a button that doesn’t work.
Step two
The build
$750
No activation fee · no unlock
You own the finished site, the content and the domain at final payment. Outright — no unlock, no third payment.
- I take the demo and build it properly — real content, real structure, built mobile-first
- I work from what you already have. You don’t have to write a website
- Two rounds of revisions before it goes live
- Launched on your domain
- Once it’s live, you can send change requests on it any time
Pay it in one go, or split it
- $375To start
- $375Before launch
Step three · optional
Keeping it working
$49/mo
Cancel any time · no notice period
Optional. Offered after your site launches, never as a condition of building it. Cancel any time — no notice period, no phone call.
It covers monitoring and unlimited small changes. Medium and major changes are quoted first, and nothing starts until you say yes.
| Change | Examples | On the plan | Target turnaround |
|---|---|---|---|
| Small | Text, a price, hours, a schedule, swapping a photo, moving something, adding a coach to a roster | Unlimited, included | Same or next business day |
| Medium | Change how a section looks, restyle, code changes, add a field to a form | Quoted first — you approve before I start | Quoted with the change |
| Major | A new page, a new feature, removing or rebuilding a section, a redesign | Quoted with the scope | Quoted with the scope |
Also on the plan · monitoring
I watch that:
- The site is actually up
- The domain is resolving
- Nothing has quietly broken
That’s the problem that started this whole business
Sorted before I start
I decide which category a request falls into before I start it, and I tell you if it’s bigger than you thought. I don’t reclassify something after the work is done.
Why medium and major are quoted
If $49 covered unlimited work of any size, I’d either go broke or quietly stop answering, and you’d be the one who found out. Quoting them means you always know the cost before anything happens — and it means I’m still here next year.
03 What it looks like
Four styles.
Your colors.
Every site I build starts from one design system with four distinct styles, so no two clubs end up with the same-looking site. You pick the feel. Then your club’s colors go on it.
Try a club color. This page and all four previews re-color.
Demo clubThe previews are for Copperline Athletics, a made-up club. They show the styles. They are not client work.
-
Kinetic
Good fit · competitive clubs, speed & strength
Athletic campaign energy. Big leaning type, scoreboard numbers, tapes that react to your scroll.
You’re looking at it — this page is Kinetic in WebForge orange.
-
Cinematic
Good fit · elite programs, martial arts
Dark and filmic. Light, shadow and slow reveals — it feels directed, like the opening of a film.
-
Bright Club
Good fit · youth programs, gymnastics
Warm, friendly, colorful. Built for a parent on a phone, with nothing to wait for.
-
Precision
Good fit · training facilities, studios
Sleek and minimal. A clean grid, a live “today” dial, and nothing extra.
Not sure which? Get a demo in two styles and compare — $19.99 each.
04 The limits
What I
don’t do.
Short list, and it’s honest rather than modest.
-
Not offered:
SEOas a serviceNot sold here
I build a site that’s fast, structured and readable, which helps. I don’t sell ongoing SEO work and I won’t promise you a ranking.
-
Not offered:
PaidadvertisingNo ad budgets
I don’t run ads or manage ad budgets.
-
Not offered:
CRM& lead managementNot my work
CRM setups, email marketing or lead management. Not my work.
-
Not offered:
LeaguesoftwareI build around it
Registration, payments or league management software. If you already use a system for that, I’ll build around it and link to it properly.
“If you need those things, you should hire someone who actually does them.”
I’d rather tell you that than take the money.
05 Step one, $19.99
Start with a demo.
See something real before you spend real money. Twenty dollars to find out whether this is worth $750 is a better deal for you than it is for me, and that’s deliberate.
The builder isn’t switched on yet — I do it with you by hand, same price.